Privacy Policy

Last updated: August 19, 2026

This Privacy Policy describes how EverCreative LLC, doing business as The Berkey ("The Berkey," "we," "us," or "our"), collects, uses, and discloses personal information when you visit, use, make a purchase from, or otherwise interact with theberkey.com (the "Site"), or communicate with us regarding our products and services.

Please read this Privacy Policy carefully. By using the Site, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

The personal information we collect depends on how you interact with us and may include:

Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, such as products purchased, order history, payment status, shipping information, returns, and related transaction details.
Account information, if you create or use a customer account.
Customer service information, including information you provide when contacting us with questions, requests, reviews, or other communications.
Device and usage information, such as IP address, browser type, device type, operating system, pages viewed, referring URLs, interactions with the Site, and similar technical information.
Marketing and advertising information, such as your interactions with our emails, advertisements, and marketing campaigns.

Payment information may be collected and processed by our payment processors and ecommerce service providers. We generally do not store complete payment card information directly.

How We Collect Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, subscribe to communications, or otherwise provide information to us.
Automatically through cookies, pixels, tags, and similar technologies when you use the Site.
From service providers and business partners that help us operate our business, process transactions, analyze Site activity, advertise our products, and provide other services.

How We Use Personal Information

We may use personal information to:

Process and fulfill orders and payments.
Provide shipping, delivery, returns, warranty assistance, and customer support.
Create and manage customer accounts.
Communicate with you regarding orders, products, services, and customer service requests.
Operate, maintain, analyze, personalize, and improve the Site and our services.
Measure the effectiveness of our advertising and marketing.
Provide marketing and advertising, subject to applicable law and your available choices.
Detect, investigate, and help prevent fraudulent, malicious, or illegal activity.
Protect our customers, business, Site, and legal rights.
Comply with applicable legal, tax, accounting, regulatory, and contractual obligations.

Shopify

Our Site is hosted and operated using Shopify. Shopify processes personal information in connection with providing e-commerce, checkout, payment, analytics, security, and related services.

For additional information about how Shopify handles personal information, please review Shopify's Privacy Policy.

Cookies and Similar Technologies

Our service providers and we may use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure performance, help prevent fraud, and support advertising and marketing.

Your ability to control cookies may depend on your browser, device, location, and the privacy controls made available on the Site. Blocking certain cookies may affect Site functionality.

Analytics and Advertising

We use analytics and advertising services, including services provided by Google, to understand Site usage, measure advertising performance, and improve our marketing.

Certain advertising partners and we may collect or receive information about your interactions with the Site and use that information to measure advertising or provide advertising that may be more relevant to your interests.

Depending on where you live, certain disclosures of personal information for advertising purposes may be considered a "sale," "sharing," or use for "targeted advertising" under applicable privacy laws.

Where applicable, you can exercise your right to opt out through our Your Privacy Choices page. We also process applicable Global Privacy Control (GPC) signals as required by law.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services, including:

Shopify and ecommerce service providers.
Payment processors.
Shipping, fulfillment, and logistics providers.
Analytics, advertising, and marketing providers.
Customer service, communications, fraud prevention, security, and technology providers.
Professional advisers, such as accountants, attorneys, and insurers, when appropriate.
Government authorities or other parties when required by law or reasonably necessary to protect our rights, customers, property, or business.

We may also disclose information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, or sale of some or all of our business or assets.

Your Privacy Rights and Choices

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information. These may include the right to request access to, correction of, or deletion of personal information; obtain information about how personal information is used or disclosed; or opt out of certain uses or disclosures of personal information.

These rights are not absolute and may be subject to exceptions under applicable law. We may need to verify your identity before processing certain requests.

To submit a privacy request, contact us at support(@)theberkey.com.

For applicable requests concerning the sale or sharing of personal information or targeted advertising, please visit Your Privacy Choices.

Marketing Communications

If you receive promotional emails from us, you may unsubscribe by using the unsubscribe link included in the message. You may still receive non-promotional communications relating to your orders, account, customer service requests, or other transactions with us.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal, tax, accounting, and regulatory obligations.

The length of time we retain information may vary depending on the type of information and the purpose for which it was collected.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site and services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

International Processing

Our service providers and we may process, store, or transfer personal information in jurisdictions other than the jurisdiction in which you reside. Data protection laws in those jurisdictions may differ from those in your location. Where required, appropriate safeguards are used for such transfers.

Third-Party Websites and Services

The Site may contain links to websites, applications, or services operated by third parties. We are not responsible for the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, services, or legal requirements. When we make changes, we will post the revised Privacy Policy on this page and update the "Last updated" date above.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact us:

EverCreative LLC d/b/a The Berkey
450 South Orange Avenue, 3rd Floor
Orlando, FL 32801
United States

Phone: (888) 899-3903
Email: support(@)theberkey.com