We at The Berkey realize that many people do a lot of research before purchasing our products. Because we are so confident about effectiveness of our products, we prefer people finding as many testimonials and feedbacks from people who purchased our products.
At the same time, we are also aware that when people do a research on our products, they may encounter some posts on the web referring to a "Berkey Water Filter Scam".
We have been working hard to build quality water filters for our customers to enable providing clean purified drinking water for their family for decades.
Of course, there is nothing scam about our products nor our business, however, there must be some reasons people talks about this big berkey water filter scam.
Let us explain what we have found out from these claims and clarify misunderstandings of our products.
Observing The Potential Doubts
- Effectiveness- Too Good to be True
- Cost - Inexpensive as a purifier
- Unavailability in California and Iowa
- Berkey’s History of Neglected Dealers
- The Search Engine Influence
Effectiveness - Too Good to be True
A Berkey water filter will purify water to 99.999 percent for pathogenic bacteria, viruses, cysts, parasites, and unwanted chemicals.
Berkey reduces harmful pollutants, chlorine, fluorine and toxic heavy metals such as lead and mercury without removing the beneficial and healthy nutritional minerals of the water that is needed in maintaining a healthy body and sound mind.
It does not need electricity to function and so you can highly rely on it during emergencies and camping trips.
For some people, all this sounds too good to be true. Even though we have many 3rd party lab results for effectiveness of berkey filters, when the information is presented from the actual seller, it is not easy to sweep the doubts away.
There are also independent resources available that have tested effectiveness of our filters extensively such as Water Filter Labs by Natural News Network.
Cost - Inexpensive as a purifier
Berkey water filters are very affordable, and especially as a water purifier. What is an advantage can turn out to be a downside after people think that it’s too inexpensive for something that’s supposedly high quality.
Berkey water filters are, in fact, very economical. It is genuinely inexpensive because it only utilizes gravity as a mechanism of filtering harmful chemicals, particulates, parasites, and bacteria.
You pay for the whole assembly and get to spend as little as 1.77 cents per gallon. When you compare the cost of purifying water to other similar water filters on the market, you begin to realize what a great deal Berkey water filters are.
Unavailability in California and Iowa
When people from California and Iowa became unable to purchase the Berkey water filter systems, it made some people wonder about its effectiveness.
The State of California and The State of Iowa require certifications that are quite different from other states, and we have concluded that the cost of acquiring these certification are not worth pursuing the business in these states.
We have dedicated pages explaining why some Berkey products are not available in California and why all Berkey Systems are not Available in Iowa.
Berkey’s History of Neglected Dealers
Queen Victoria of England experienced an increasing health concern regarding the dangers of drinking water in 1835. Typhoid and cholera at that time were common and caused high fatality rate.
Royal Doulton was commissioned to make water filter using clay and earth materials that will have the capabilities of removing whatever may be causing those diseases at that time.
This lead to the discovery of ceramic water filters popularly known as Doulton water filter. This filter was the first filter in history to use gravity and is made of stoneware.
Doulton Company continues to improve and modify its water filters under the name British Berkefeld.
The company in U.S., New Millennium Concepts partnered with British Berkefeld in 1998, then started creating "the Black Berkey Element" and releasing the line of Berkey products with this new filter.
The release became phenomenal. The demand for the product was so high that there were too many new dealers came in a short amount of time.
Some dealers forgot about maintaining its reputation as they bask in instant success. They neglect the value of high quality and dependable customer service and transparency to both their loyal and potential customers.
The demand for the product grew by the day, but these neglected dealers were unresponsive. Customers who purchased from these dealers became concerned when they were unable to contact them, and they started doing searches on the internet to see if they got scammed.
Rumors were spread and through word of mouth, the issue of the Berkey water filter scam was created.
The Search Engine Influence
Search engines can make or break a product. It works magic. As more and more people searched about the Berkey water filter scam because of the reasons mentioned above, Google and other search engines remembers the search term and automatically suggest it to others.
Negative things always spark the interest of the people and once any company is linked to the word “scam” it immediately becomes something worth reading.
Fortunately, since people couldn’t find authentic negative feedbacks, the term "scam" is no longer associated in Google search suggestion anymore.
The Bottom Line
The bottom line is that you can completely depend on our revolutionary water filters. We have worked so hard to provide a mechanism to purify contaminated water and we are diligently doing everything we can to go above and beyond to make it safe for families and communities to drink clean purified water.
Don't worry about getting scammed. You can count on us to provide the best water filter solution for your home. Please visit our product line here - Berkey Product Line
All of our berkey systems are at the most affordable price they can get.